These days there are so many celebs who choose a spray tan over more traditional UV sunbeds. Some of these include big names like Kim Kardashian and Victoria Beckham, but it's not just the women opting for this alternative. Hollywood hunks Bradley Cooper, Rob Lowe and Zac Efron have also gotten in on the trend. But why the sudden popularity? Here are a few reasons why sunless tanning is all the rage:

Convenience

Getting a spray tan is one of the easiest ways add a little colour to your skin. The effects are instantly noticeable, unlike those of a sunbed session which can take 24-48 hours to show. This makes it great for last-minute occasions, or for those with hectic schedules that struggle to plan in advance. It sure beats having to book a holiday to the Mediterranean! Because spray tans don't always last as long as a real tan, this makes it easy for celebs to change up their look. If they went too dark they don't have to worry about having too many bad photographs, as it'll fade away soon enough.

Glamour

Nothing says 'I'm fabulous' more than a spray tan, making it a beauty statement that others simply can't ignore. It's become a status symbol for the rich and famous, with Farrah Fawcett using it as her own personal trademark. Mila Kunis is also well known for her use of spray tans, showing that many celebs just wouldn't look their best without one. Adding a lovely glow to your ensemble will definitely make you stand out from the crowd.

Safety

Over the past few years, celebs have become aware of the dangers of tanning beds. They can cause severe and irreversible damage to skin, posing a serious threat to a person's overall health. Often, damages are invisible to the eye, leading some to doubt whether sunbeds are at fault. But UV rays can be very dangerous, leading to diseases like skin cancer.

In this sense, spray tans are a godsend. They make it possible to get the same great results without any of the added danger. They offer both the Hollywood elite and the general public a much safer way to look gorgeous and glowing.